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Cole Powelson
Athlete Partnerships
2023-2024
Salt Lake City
Cole is an elite professional racing driver, and also the founder of Sierra Cars. Cole won the 2024 Pikes Peak Hill Climb in the Open Wheel class and a podium at the 2023 World Time Attack Challenge in Sydney, as well as lap records in the US and abroad. Working with Cole to help the WTAC efforts, we are looking forward to some of the epic ideas we have in the works!












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